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Because: - The mobile download rate from desktop auth traffic needs a lift, and no FxA Nimbus experiment has run before. - The updated promo design makes room for the longer headings the test needs. This commit: - Declares promo-qr-mobile in the FML, with branch typed as a BranchSlug enum so Experimenter rejects a misspelled arm instead of serving the control. - Names each enum variant by its value proposition and CTA, so the nine arms are distinguishable in the Experimenter form. - Adds 9 literal FTL heading ids and a per-branch QR, resolved at runtime. - Rebuilds the promo to the updated design: no logo, CTA below the QR, and real fox vectors in place of the 230KB kit. - Reports branch and nimbus_user_id on promo_qr_mobile.view, and holds the render until Nimbus and the CMS both resolve.